From ‘Alice in Wonderland’ … a part of one conversation between Alice and the Cheshire Cat: “Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to,” said the Cat. “I don’t much care where-” said Alice. “Then it doesn’t matter which way you go,” said the Cat. Define the goal – before you begin the journey/discussion.

  • Do a good job of defining and articulating the EIM for each topic on your agenda during the planning and again in the actual event for understanding and alignment.
  • EIM can also be labeled: desired outcome, product, objective, etc. – as long as it represents the ‘finish line’.
  • When you share EIM with your audience, it helps clarify what they can expect as well as contribute more effectively.
  • Don’t make assumptions people know. Without it being written down in the design or on a flip chart and reviewed, every individual will be making their own assumptions about what success looks like.



Understand the vision of success / goal and how ‘the finish line’ will look and feel.

Keep in Mind / Consideration

  • Keep short, brief, and clear
  • Do not overwhelm with data
  • Speak with passion from the heart.
  • How will this ‘intervention’ make a difference?
  • Ensure they ‘get it’ and are willing to invest themselves in the effort.

Please take the opportunity to apply this tool in your next meeting or workshop. If you would like to discuss further, please contact me for a chat. I would appreciate hearing from you on how this tool helped you and your group.

Michael Marshall